Top 5 Social Apps on Android in Kenya: Q3 2024 Performance

During the third quarter of 2024, the top 5 social apps on the Android platform in Kenya showcased varied performance trends, reflecting their influence and engagement levels in the region. The data, provided by Sensor Tower, offers insights into the weekly downloads, revenue, and active users of these popular applications.

TikTok demonstrated a robust increase in revenue, peaking at approximately $10.2K in the final week of September. Its weekly downloads started strong with over 129K in late July but gradually declined to around 43K by the end of the quarter. Despite this, active users remained stable, fluctuating between 1.64M and 1.72M throughout the period.

X experienced a more modest revenue trend, maintaining a range around $1.5K, with a slight dip mid-quarter. Downloads saw a significant drop from over 223K in early July to about 20K by the end of September. Active users hovered close to the 900K mark, indicating sustained engagement despite the download decline.

Tango- Live Stream, Video Chat had a steady revenue, mostly around the $800 mark. Downloads varied, starting at 11K in early July and dropping to 3.6K by the end of September. Active users showed resilience, peaking at 79K in late August before settling around 70K.

Facebook maintained consistent revenue, peaking at $1K in early September. Downloads started at 47K, decreasing to about 39K by the end of the quarter. Active users demonstrated robust engagement, increasing from 10.9M to 11.6M over the quarter.

Instagram saw modest revenue growth, reaching $628 at its highest in early September. Downloads peaked at 83K in late July, followed by a decline to 32K by the quarter's end. Active users remained relatively stable, averaging around 2.3M.

These performance metrics highlight the dynamic nature of social app usage in Kenya, with each application showing unique trends in user engagement and monetization. For more detailed insights, visit Sensor Tower.